| Buy Cycle Inner Tubes at Great Value Prices with Free Shipping

We Love:

  • Passing cars in traffic

  • North Downs singletrack and South Downs blasts

  • Racing our mates through the local lanes

We Hate:

  • Paying £5 for an inner tube every time we puncture.

  • Realising we forgot to stock-up on tubes so can't go riding.

  • Having to travel to a shop just to buy a tube.

So We Had An Idea:

  • Find the best manufacturers of bicycle Inner tubes available

  • Cut out the middle-men to save £££s. Click to find out how.

  • Provide FREE postage and even better pricing on 5 or more tubes

  • Guarantee 24 hour despatch

Hey presta - you save money and have plenty of tubes to go riding.


So, Who are we? We are InnerTubeShop a part of ITS Cycling Ltd.


ITS Cycling is a young company, but we have big plans. Our focus is on bringing together people who are passionate about bikes and love the idea of innovative technology driven ways to create products and services that change the cycling industry so riders can cycle further, faster and have more fun doing it.
We’re always having exciting ideas, talking bikes, races and kit non-stop. We work hard but we have a great time doing it and have huge respect for everyone in our business. We have a very modern and flexible view on working methods.  We believe that results, excellent planning and passion are key to our future. It’s also important that everyone in our team enjoys the rewards of our business succeeding.
If you fancy a chat, ride, would like to work on one of our projects or make a speculative job application we welcome your call or email any time.
The Team - ITS Cycling Ltd.    01403 711 813


Sarah White

“Hey guys, my name is Sarah and I'm a passionate cyclist who loves to get out in the mud ;-) I’m fortunate to live within close proximity to both the South Downs and the Surrey Hills and regularly enjoy the trails here as well as places like Cwmcarn, Coed-y-Brenin, Afan and Bike Park Wales. Although my preference is MTB, I also road ride and enter some local sportives.

I've established a real love of cycling and working within ITS seemed the perfect fit for me. I always use our products and I have a genuine desire to help others. We’re a passionate team dedicated to meeting our customers’ needs and always looking to find, source and develop products that are of a high standard and ones that our customers are looking for. Our company is built around a passion and love of cycling.  It’s a relaxed friendly working atmosphere where we all take an active interest in what we do. Each person has the opportunity to grow and develop ideas, taking an ownership within the business and our successes.

We are a customer focused business which strives to offer a fantastic service and range of products, built around a family style business approach where all can learn grow and succeed together.”


Peter Marchment

"I’m the office’s resident pro cycling fan boy, and will be found with half an eye on Eurosport on most summer afternoons! 

I got my first taste of cycling doing the End 2 End MTB ride in the Isle of Man. It took a whopping six hours (including half an hour changing a tube!) but it didn’t put me off and I’ve been riding ever since. A year or so later I got my initiation into road riding through the great British tradition of 10-mile TTs, although I’ve been a fan of pro racing since the ‘90s. Growing up we even had a cat named ‘Cippo’! 

Away from the bike, I started my career working on customer experience projects for a major high street bank. I got to work with some incredible people, both experienced managers who knew how to set up a team and process that works for the customer, and individuals on the front line who cared deeply about delivering a great customer experience. 

April 2012 after three years in banking I started work on the idea behind – quite simply selling great quality bicycle tubes online at the best price around backed up by first class customer service. In September that year I shipped out the first tubes and by December I had quit work to run the business full time. 

With time InnerTubeShop expanded to sell a much wider range of tubes, catering for wheelchairs mobility scooters, wheelbarrows and all sorts of other applications, and the business also launched – and with that being rebadged as ITS Cycling. We are now bouncing full of ideas for what to do next and have several projects on the way, making this a great time to be working at ITS!"


Tom Marchment

"I’m a pure bike geek, I started wobbling along downhill trails on a second-hand hardtail (that was way too big for me) in the late 90s. Since then I’ve had the chance to ride amazing DH trails and races, XC/enduro events and, for several years have been road riding and racing too. I have to admit there is little that excites me more (sorry Nina) than Tour of Flanders race day; riding the course yourself three times really gives you huge respect for the pros and what they go through.

I’m very fortunate to have been enjoying my career in the UK bike industry since 2002. Quite frankly every minute has been incredibly valuable to me. I cannot think of anything I’d rather have done, so thank you to; Eurocycles bike shop in the Isle of Man who gave me my first ‘bike’ job, all the guys and girls at Upgrade Bikes and for the amazing opportunities and experience they offered me, the wonderful brands such as DMR, Lezyne, Kinesis, De Rosa, Fulcrum, Northwave, 3T, Prologo, Thomson, Speedplay, Mason Cycles sorry the list goes on (just trying to show off now!) and the inspiring people I have been able to spend time working with.

In June 2014 I started consultancy work but knew that I really wanted to work on a business I could drive all my bike passion into. Luckily for me my brother invited me into ITS Cycling Ltd and since then we’ve not looked back."


We Love Inner Tubes!

We have a huge range for bikes, prams, wheelbarrows, scooters and much more. We offer you great prices, great service and FREE UK Delivery. Plus our own brand tubes have a no-return-required guarantee!